The participants were 51 experienced Web users recruited by Sun (average amount of Web experience was two years). Participants ranged in age from 22-69 (average age was 41). So as to concentrate on “normal users,” we excluded the following professions from the study: webmasters, Web designers, graphic designers, user interface professionals, writers, editors, computer scientists, and computer programmers.
We checked for ramifications of age and Web experience in the dependent variables mentioned in the 1st five hypotheses, but we found only negligible differences-none significant. Had web sites in our study been more difficult to navigate or had our tasks necessitated use of search engines or other Web infrastructure, we would have expected significant ramifications of both age and Web experience.
The experiment employed a 5-condition (promotional control, scannable, concise, objective, or combined) between-subjects design. Conditions were balanced for employment and gender status.
Called “Travel Nebraska,” your website contained information regarding Nebraska. We used a travel site because 1) inside our earlier qualitative studies, many internet users said travel is regarded as their interests, and 2) travel content lent itself to your writing that is different we wanted to study. Continue reading “The experiment used five versions of a site designed for this research.”